1998 Eugene Parks Survey - Laserfiche WebLink

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A MAIL -IN SURVEY REGARDING PARKS IN EUGENE May, 1998 PURPOSE OF THE STUDY The purpose of this study is to assist the City of Eugene in determining attitudes of Eugene residents regarding parks in Eugene. METHODOLOGY In January 1998, the City of Eugene produced a newspaper insert which included a mail -in survey. This survey instrument was in addition to a telephone survey conducted by Advanced Market Research, and both serve to measure interest in various proposals for a parks and open space measure. The mail -in survey was also distributed to those residents who do not normally take delivery of the newspaper with the regular delivery of advertising supplements to all residents. RESPONSE RATE Of the 120,000 Eugene residents, 777 responded by mailing their surveys. Responses show a bias, in that a greater number of South Eugene residents returned the survey (300 out of 777). FAMILIARITY WITH INFORMATION A majority of respondents (70 %) read "all" of the information piece accompanying the mail -in survey. One hundred and ninety eight respondents (29 %) read "some" of it, while 3% of the persons responding to the survey read "hardly any" of it. LIKELIHOOD OF VOTING FOR MEASURES At the $40 million level (Choice A), over half of the respondents (60 %) would very likely vote for a parks measure. About the same percentage of respondents would vote for a measure at the $30 million level (Choice B), however fewer respondents answered that question. At the $20 million level (Choice C), 56% of respondents say they would vote for a measure. If the election were today, how would you vote below on Choice A? (check one) (n = 726) Responses Freq. Percent Don't know 8 1.1 Very likely to vote AGAINST the measure 154 21.2 Somewhat likely to vote AGAINST the measure 37 5.1 Somewhat likely to vote FOR the measure 91 12.5 Very likely to vote FOR the measure 436 60.1 Page 1