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Eugene Survey <br />On Athletic Fields, Open Spaces, and Parks <br />January, 1998 <br />Introduction <br />PURPOSE: <br />The purpose of the research is to learn the attitudes of Eugene voters regarding a possible ballot <br />measure to maintain and expand Eugene's parks, build new athletic fields, gyms, and swimming <br />pools, and purchase more open spaces. <br />METHODOLOGY: <br />A total of 400 interviews of likely Eugene general election voters were completed. The sample <br />was selected and quotas were established to guarantee a statistically accurate representation of <br />the likely voting population in a November, 1998 election. <br />The survey has an error margin of approximately 5 %. <br />Telephone interviews were conducted between January 19 and 23, 1998 by interviewers hired <br />and administered by Advanced Marketing Research of Eugene, Oregon. The response rate was <br />69 %. <br />NOTES ON INTERPRETATION OF RESULTS <br />More complete analyses will be provided later, but several guidelines should be noted with these <br />preliminary results. <br />First, this survey is simply a snapshot of options at a point in time. Over time, as people acquire <br />more information, opinions will change and is the only guarantee. <br />Second, the sample simulates participants in a typical November General election. <br />Third, based on other, similar surveys, voters who are undecided about money measures are <br />much more likely to vote no than yes when the question appears on the ballot. It is safest to <br />interpret undecided voters as likely no voters. In practice, some of the yes voters probably will <br />also vote no when the time to vote arrives. <br />